Project Spotlight: SmileBOND Systems

SmileBOND Systems was ready to launch, but needed a brand update and marketing strategy. We worked with them to assess their current brand assets, make recommendations to strengthen the brand image and create a pilot launch strategy. We then collaborated with their website team to write the website copy and create an online quiz for lead generation. We followed up with design of several key marketing pieces.

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Website Content

Collaborate with the client’s website team at Aberro Creative, providing compelling copy, content and offers to complete Aberro’s creative design. That was the challenge for this dental industry project. Based on target audience analysis, we wrote copy that converts visitors into leads, including development of an online quiz that instantly lets visitors know if SmileBOND is a good fit for them. We rounded out the content with case studies, helping visitors make a personal connection with satisfied SmileBOND customers. This one makes us smile!


Window Clings

Design window clings that identify dental offices as SmileBOND providers. That was the mission of this piece. We integrated design elements of the website to maintain visual consistency. These looked great printed on window cling film!


Social Media Ads

Design social media ads that increase website traffic and web lead generation. That was the goal of this social media ad campaign. We developed several social media ad designs and A/B tested to optimize results. While we were at it, we updated the client’s social media accounts with matching cover and profile photos. Because we’re over achievers!


Case Studies

Gather testimonials to use as proof points in SmileBOND communications. That was the challenge for this one. We managed the full process from developing interview questions to scheduling calls with SmileBOND customers and facilitating the conversations. The results were so powerful that we pivoted from testimonials to full case studies!


Promo Flyer

Create a promotional flyer, targeting top-tier dentists for SmileBOND training and certification. Challenge accepted! For this piece, we researched dental practice challenges and goals. That knowledge allowed us to deliver a strong value proposition on a simple flyer.


Slide Design

Design a branded presentation template for training delivery. That was the challenge for this project. Drawing on the brand standards that we developed, we created a full presentation deck template. This final piece tied every SmileBOND touchpoint together in a united brand identity!