The 5 Step Marketing Process

What most people refer to as marketing is actually marketing communications- the promotional component of our marketing mix. And, it’s no wonder. Marketing communications is the most recognized piece of what we do.

What is your customers' buying cycle?

One of the first things we talk to new clients about is their customers’ buying cycle. Regardless of what consumers or clients are buying, they all take a journey through a buying cycle- sometimes called a marketing or sales funnel. And, the better you understand that journey, the easier it is to move them to action.